Real Madrid Club De Futbol - The Case Centre

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Case

Reference no. IMD-3-1321

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Robert S Collins (International Institute for Management Development (IMD)); Lisa (Mwezi) Schupbach (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2003

Version: 27.06.2003

Length: 16 pages

Data source: Published sources

Topics: Strategy; Sports operations; Sports sponsorship; Sports merchandising

Share a link: https://casecent.re/p/11637

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Abstract

This case describes the business operations of Real Madrid Football Club, one of Europe''s leading professional football clubs. Part of the case are the financial and operational figures, the club strategy with respect to players, the stadium, and the business model on the revenue and cost side. The case also details the effort to build Real Madrid as a global sports brand. The case was written in conjunction with a series of cases: ''Manchester United Plc'' (IMD-3-1319), ''Juventus Football Club'' (IMD-3-1320) and ''Football Club Ajax'' (IMD-3-1323) from public sources and to demonstrate business strategy concepts in the sports environment. Intended for use with both student and executive audiences.

Location:

Spain, Europe

Industry:

Football, sports

Other setting(s):

2003