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Management article
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Reference no. F1307B
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2013

Abstract

Pretending not to notice race for fear of appearing prejudiced actually has the opposite effect - others will perceive you as more biased. Research documenting this effect suggests that smart companies will deal with the subject of race head-on and will recognize that 'embracing diversity' means recognizing all races, including the majority one.

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Abstract

Pretending not to notice race for fear of appearing prejudiced actually has the opposite effect - others will perceive you as more biased. Research documenting this effect suggests that smart companies will deal with the subject of race head-on and will recognize that 'embracing diversity' means recognizing all races, including the majority one.

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