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Case
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Reference no. IMD-3-1344
Authors: David Robertson
Published by: Institute for Management Development (IMD)
Originally published in: 2003
Version: 17 July 2007
Length: 13 pages
Data source: Field research

Abstract

This is the first of a two-case series (IMD-3-1344 and IMD-3-1345). It is October 1999 and ING DIRECT, a retail bank, is growing fast and expanding into new geographic markets. Martin Vonk, the Chief Information Officer, must decide how to manage IT (Information Technology) systems to support the growth of the bank. ING DIRECT''s strategy is to deliver simple products with no fees and very competitive rates, so IT and other infrastructure costs must be managed carefully. But a lack of investment or poor IT investment decisions could constrain the bank''s ability to grow within the countries it serves, or to expand into new countries. A key issue in the case is how to define the governance of IT in the bank. Who should make decisions and how should they be made? How do you define the priorities for the IT organisation? This case is designed to be used with the companion case ''ING DIRECT: Your Other Bank'' (IMD-3-1343).
Size:
EUR60 billion in assets
Other setting(s):
October 1999

About

Abstract

This is the first of a two-case series (IMD-3-1344 and IMD-3-1345). It is October 1999 and ING DIRECT, a retail bank, is growing fast and expanding into new geographic markets. Martin Vonk, the Chief Information Officer, must decide how to manage IT (Information Technology) systems to support the growth of the bank. ING DIRECT''s strategy is to deliver simple products with no fees and very competitive rates, so IT and other infrastructure costs must be managed carefully. But a lack of investment or poor IT investment decisions could constrain the bank''s ability to grow within the countries it serves, or to expand into new countries. A key issue in the case is how to define the governance of IT in the bank. Who should make decisions and how should they be made? How do you define the priorities for the IT organisation? This case is designed to be used with the companion case ''ING DIRECT: Your Other Bank'' (IMD-3-1343).

Settings

Size:
EUR60 billion in assets
Other setting(s):
October 1999

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