Subject category:
Economics, Politics and Business Environment
Published in:
2013
Length: 16 pages
Data source: Field research
Abstract
The case deals with the development of a sales strategy for an investment good, ThyssenKrupp Uhde’s EnviNOx (R) technology, a highly innovative and effective abatement system for a specific greenhouse gas. By neutralizing greenhouse gas, certificates can be generated which can be sold according to emission trading regulations based on the Kyoto protocol. The case is split in two sections: Part A requires the analysis of the market taking into account the economic attractiveness of EnviNOx (R) Technology and the assessment of the competitive situation. Part B requires the development of an appropriate sales strategy for the product, based on customer needs.
Subject category:
Economics, Politics and Business Environment
Published in:
2013
Format:
.ppt
Data source: Field research
Subject category:
Economics, Politics and Business Environment
Published in:
2013
Format:
.wmv
Data source: Field research
About
Abstract
The case deals with the development of a sales strategy for an investment good, ThyssenKrupp Uhde’s EnviNOx (R) technology, a highly innovative and effective abatement system for a specific greenhouse gas. By neutralizing greenhouse gas, certificates can be generated which can be sold according to emission trading regulations based on the Kyoto protocol. The case is split in two sections: Part A requires the analysis of the market taking into account the economic attractiveness of EnviNOx (R) Technology and the assessment of the competitive situation. Part B requires the development of an appropriate sales strategy for the product, based on customer needs.
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Subject category:
Economics, Politics and Business Environment
Published in:
2013
Format:
.ppt
Data source: Field research
Subject category:
Economics, Politics and Business Environment
Published in:
2013
Format:
.wmv
Data source: Field research