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ThoughtWorks: Targeting and Positioning Basics for a Services Firm
Teaching note supplement software
-
Reference no. K5-204-269PP
Subject category:
Marketing
Authors:
Alice M Tybout (Kellogg School of Management, Northwestern University)
Published by:
Kellogg School of Management
Published in:
2004
Format:
.ppt
Data source:
Field research
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Related
ThoughtWorks: Targeting and Positioning Basics for a Services Firm
Teaching note
-
Reference no. K5-204-269TN
Subject category:
Marketing
Authors:
Alice M Tybout (Kellogg School of Management, Northwestern University)
Published by:
Kellogg School of Management
Published in:
2006
Length:
19 pages
Data source:
Field research
View full details
ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm
Case
-
Reference no. K5-204-269A
Subject category:
Marketing
Authors:
Alice M Tybout (Kellogg School of Management, Northwestern University)
;
Kyle Ragsdale (Kellogg School of Management, Northwestern University)
Published by:
Kellogg School of Management
Published in:
2004
Length:
12 pages
Data source:
Field research
Topics:
Brands
;
Business marketing
;
Growth
;
Market research
;
Marketing
;
Strategic positioning
View full details
Compact case
ThoughtWorks (B)
Case
-
Reference no. K5-204-269B
Subject category:
Marketing
Authors:
Alice M Tybout (Kellogg School of Management, Northwestern University)
;
Kyle Ragsdale (Kellogg School of Management, Northwestern University)
Published by:
Kellogg School of Management
Published in:
2004
Length:
3 pages
Data source:
Field research
Topics:
Brands
;
Business marketing
;
Growth
;
Market research
;
Marketing
;
Strategic positioning
View full details
Related
ThoughtWorks: Targeting and Positioning Basics for a Services Firm
Teaching note
-
Reference no. K5-204-269TN
Subject category:
Marketing
Authors:
Alice M Tybout (Kellogg School of Management, Northwestern University)
Published by:
Kellogg School of Management
Published in:
2006
Length:
19 pages
Data source:
Field research
View full details
ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm
Case
-
Reference no. K5-204-269A
Subject category:
Marketing
Authors:
Alice M Tybout (Kellogg School of Management, Northwestern University)
;
Kyle Ragsdale (Kellogg School of Management, Northwestern University)
Published by:
Kellogg School of Management
Published in:
2004
Length:
12 pages
Data source:
Field research
Topics:
Brands
;
Business marketing
;
Growth
;
Market research
;
Marketing
;
Strategic positioning
View full details
Compact case
ThoughtWorks (B)
Case
-
Reference no. K5-204-269B
Subject category:
Marketing
Authors:
Alice M Tybout (Kellogg School of Management, Northwestern University)
;
Kyle Ragsdale (Kellogg School of Management, Northwestern University)
Published by:
Kellogg School of Management
Published in:
2004
Length:
3 pages
Data source:
Field research
Topics:
Brands
;
Business marketing
;
Growth
;
Market research
;
Marketing
;
Strategic positioning
View full details