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Thumbnail image for product with reference number K5-204-269PP
ThoughtWorks: Targeting and Positioning Basics for a Services Firm
Teaching note supplement software
-
Reference no. K5-204-269PP
Subject category: Marketing
Authors: Alice M Tybout (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Published in: 2004
Format: .ppt
Data source: Field research
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ThoughtWorks: Targeting and Positioning Basics for a Services Firm
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Reference no. K5-204-269TN
Subject category: Marketing
Authors: Alice M Tybout (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
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ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm
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Reference no. K5-204-269A
Subject category: Marketing
Authors: Alice M Tybout (Kellogg School of Management, Northwestern University); Kyle Ragsdale (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Published in: 2004
Length: 12 pages
Data source: Field research
Topics: Brands; Business marketing; Growth; Market research; Marketing; Strategic positioning
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Thumbnail image for product with reference number K5-204-269B
Compact case
ThoughtWorks (B)
Case
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Reference no. K5-204-269B
Subject category: Marketing
Authors: Alice M Tybout (Kellogg School of Management, Northwestern University); Kyle Ragsdale (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Published in: 2004
Length: 3 pages
Data source: Field research
Topics: Brands; Business marketing; Growth; Market research; Marketing; Strategic positioning
View full details