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Thumbnail image for product with reference number IMD-5-0600-V
McDonald's Argentina
Supporting video
-
Reference no. IMD-5-0600-V
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2002
Length: 38 minutes
Data source: Field research
Topics: Crisis management; Marketing communications
Notes: File size 3.37GB. Click for more information.
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Abstract

This video is to accompany the case.
Location:
Argentina, Latin America
Industry:
Fast food services
Size:
Medium
Other setting(s):
2002
Thumbnail image for product with reference number IMD-5-0600-T
McDonald's Argentina
Teaching note
-
Reference no. IMD-5-0600-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 09.08.2006
Length: 9 pages
Data source: Field research
View full details
Thumbnail image for product with reference number IMD-5-0600
McDonald's Argentina
Case
-
Reference no. IMD-5-0600
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 02.08.2006
Length: 9 pages
Data source: Field research
Topics: Crisis management; Marketing communications
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
Argentina, Latin America
Industry:
Fast food services
Size:
Medium
Other setting(s):
2002

Related

Thumbnail image for product with reference number IMD-5-0600-T
McDonald's Argentina
Teaching note
-
Reference no. IMD-5-0600-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 09.08.2006
Length: 9 pages
Data source: Field research
View full details
Thumbnail image for product with reference number IMD-5-0600
McDonald's Argentina
Case
-
Reference no. IMD-5-0600
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 02.08.2006
Length: 9 pages
Data source: Field research
Topics: Crisis management; Marketing communications
View full details