More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supporting video
-
Reference no. IMD-5-0600-V
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2002
Length: 38 minutes
Data source: Field research
Topics: Crisis management; Marketing communications
Notes: File size 3.37GB. Click for more information.
Share a link: https://casecent.re/p/11668
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

This video is to accompany the case.
Location:
Argentina, Latin America
Industry:
Fast food services
Size:
Medium
Other setting(s):
2002
Teaching note
-
Reference no. IMD-5-0600-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 09.08.2006
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0600
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 02.08.2006
Length: 9 pages
Data source: Field research
Topics: Crisis management; Marketing communications
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
Argentina, Latin America
Industry:
Fast food services
Size:
Medium
Other setting(s):
2002

Related

Teaching note
-
Reference no. IMD-5-0600-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 09.08.2006
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0600
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 02.08.2006
Length: 9 pages
Data source: Field research
Topics: Crisis management; Marketing communications
View full details