Samsung Electronics: Managing Innovations in an Economic Downturn

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Samsung Electronics: Managing Innovations in an Economic Downturn

Case

Reference no. 313-174-1

Subject category: Strategy and General Management

Authors: Ali Farhoomand (HKU Business School, The University of Hong Kong); Elsha Yiu (HKU Business School, The University of Hong Kong)

Published by: Asia Case Research Centre, The University of Hong Kong

Published in: 2013

Length: 25 pages

Data source: Published sources

Topics: Smartphones; Growth sustainability and strategy; Management by objective (MBO); Financial crisis 2007; Dynamic capabilities; High velocity environment

Share a link: https://casecent.re/p/116728

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Abstract

Samsung Electronics' ambition to go beyond a household brand to become a premium life-style brand through its range of smartphones offers insights into the concept of dynamic capabilities, which drives the management team to stay on course to achieve predictable results. The case illustrates the growth trajectory of a company which has reached a point where growth sustainability becomes a question at the heart of its strategic management.

Location:

Global

Industry:

Consumer electronics