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Subject category: Marketing
Authors: Kamran Kashani
Published by: Institute for Management Development (IMD)
Originally published in: 2002
Version: 03.01.2006

Abstract

This is the fourth of a four-case series (IMD-5-0604 to IMD-5-0607). The (D) case describes some of the results achieved within the first two years following the implementation of the customer satisfaction initiative. Some of the results are impressive, others not. The case also highlights some of the merging issues and returns to the point of departure, the current situation with the Italian customer whose latest survey results point to a general improvement in overall satisfaction. The case raises the following questions: What is the good news and what is not? Where should Tetra Pak go from here? A video ''IMD-5-0604-V'' is available to accompany the case series.
Industry:
Size:
EUR7 billion, 22,000 employees
Other setting(s):
2000-2002

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Abstract

This is the fourth of a four-case series (IMD-5-0604 to IMD-5-0607). The (D) case describes some of the results achieved within the first two years following the implementation of the customer satisfaction initiative. Some of the results are impressive, others not. The case also highlights some of the merging issues and returns to the point of departure, the current situation with the Italian customer whose latest survey results point to a general improvement in overall satisfaction. The case raises the following questions: What is the good news and what is not? Where should Tetra Pak go from here? A video ''IMD-5-0604-V'' is available to accompany the case series.

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Industry:
Size:
EUR7 billion, 22,000 employees
Other setting(s):
2000-2002

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