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This is part of a case series. Two years after writing case (A), the authors interviewed ISS' Chief Executive Officers in Denmark and in Sweden and asked them to comment on the differences in customer satisfaction and in employee satisfaction in their respective countries. Rather than explaining the differences, both Chief Executive Officers said that an international comparison of satisfaction results is not possible. The case describes some of their arguments and serves as a basis for discussion on whether surveys and comparisons of customer and employee satisfaction on an international scale are relevant and if so, under which conditions.