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Case
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Reference no. IMD-6-0129
Subject category: Production and Operations Management
Authors: Roger W Schmenner (Kelley School of Business, Indiana University Bloomington); Ann Vereecke (Vlerick Business School)
Published by: International Institute for Management Development (IMD)
Originally published in: 1987
Version: 12.03.2013
Revision date: 19-Mar-2013
Length: 12 pages
Data source: Field research
Topics: Manufacturing strategy
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Abstract

International Plow is altering its marketing and manufacturing to ''Europeanise'' their one brand, one product line throughout Europe, with manufacturing no longer producing just for the home country. The question remains how to implement this strategy. The case focuses on the situation in Britain vis-a-vis headquarters in Copenhagen.
Location:
United Kingdom
Industry:
Farm implements
Teaching note
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Reference no. IMD-6-0129-T
Subject category: Production and Operations Management
Authors: Roger W Schmenner (Kelley School of Business, Indiana University Bloomington); Ann Vereecke (Vlerick Business School)
Published by: International Institute for Management Development (IMD)
Originally published in: 1987
Version: 12.03.2013
Length: 11 pages
Data source: Field research
View full details

About

Abstract

International Plow is altering its marketing and manufacturing to ''Europeanise'' their one brand, one product line throughout Europe, with manufacturing no longer producing just for the home country. The question remains how to implement this strategy. The case focuses on the situation in Britain vis-a-vis headquarters in Copenhagen.

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Location:
United Kingdom
Industry:
Farm implements

Related

Teaching note
-
Reference no. IMD-6-0129-T
Subject category: Production and Operations Management
Authors: Roger W Schmenner (Kelley School of Business, Indiana University Bloomington); Ann Vereecke (Vlerick Business School)
Published by: International Institute for Management Development (IMD)
Originally published in: 1987
Version: 12.03.2013
Length: 11 pages
Data source: Field research
View full details