Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 29.07.2003
Length: 23 pages
Data source: Field research
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Abstract
In December 2001, Merloni Elettrodomestici purchased General Domestic Appliances Ltd (GDA) in order to consolidate itself as Europe''s third largest producer in the white goods market. Merloni, who had been sourcing its tumble dryer production from competitors, aimed at switching its sourcing to GDA''s old and not highly efficient plant. The case focuses on the manufacturing challenges faced by Bob Vernon, Merloni UK industrial director, in implementing Merloni''s new tumble dryer development strategy. After having analysed the pros and cons of each option, participants are asked to recommend whether Vernon should continue to develop its two products lines independently or as a single common platform.
Location:
Industry:
Size:
EUR1.4 billion revenues
Other setting(s):
April 2003
About
Abstract
In December 2001, Merloni Elettrodomestici purchased General Domestic Appliances Ltd (GDA) in order to consolidate itself as Europe''s third largest producer in the white goods market. Merloni, who had been sourcing its tumble dryer production from competitors, aimed at switching its sourcing to GDA''s old and not highly efficient plant. The case focuses on the manufacturing challenges faced by Bob Vernon, Merloni UK industrial director, in implementing Merloni''s new tumble dryer development strategy. After having analysed the pros and cons of each option, participants are asked to recommend whether Vernon should continue to develop its two products lines independently or as a single common platform.
Settings
Location:
Industry:
Size:
EUR1.4 billion revenues
Other setting(s):
April 2003