Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 28.04.2003
Length: 11 pages
Data source: Published sources
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https://casecent.re/p/11696
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Abstract
Cycle is a Belgian metal recycling group mainly focusing on the recycling of zinc which is recovered from manufacturing and processing operations (process scrap). Its geographical focus is Western Europe. An environmental incident and stagnating financial performance lead to a change in top management. The new Chief Executive Officer Vernier initiates a major restructuring programme to cut costs and improve environmental management. Associated with other metals, the zinc industry faces increasing scrutiny from regulators (eg European Union zinc risk assessment). Moreover, several European Union directives on end-of-life legislation are drawn up to prevent waste at source. Vernier achieves the financial turnaround in a tightening European zinc recycling market. In the annual meeting, he has to defend its decision to expand geographically (ie extend Cycle''s activities to the recycling of process scrap in the US) instead of broadening the current business model to the recycling of post-consumer scrap (ie picking an additional waste stream) in a favorable European business environment.
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Abstract
Cycle is a Belgian metal recycling group mainly focusing on the recycling of zinc which is recovered from manufacturing and processing operations (process scrap). Its geographical focus is Western Europe. An environmental incident and stagnating financial performance lead to a change in top management. The new Chief Executive Officer Vernier initiates a major restructuring programme to cut costs and improve environmental management. Associated with other metals, the zinc industry faces increasing scrutiny from regulators (eg European Union zinc risk assessment). Moreover, several European Union directives on end-of-life legislation are drawn up to prevent waste at source. Vernier achieves the financial turnaround in a tightening European zinc recycling market. In the annual meeting, he has to defend its decision to expand geographically (ie extend Cycle''s activities to the recycling of process scrap in the US) instead of broadening the current business model to the recycling of post-consumer scrap (ie picking an additional waste stream) in a favorable European business environment.