Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2013-01-21
Length: 6 pages
Data source: Field research
Share a link:
https://casecent.re/p/117095
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a Simplified Chinese version. A US medical device manufacturer is operating in more than 40 international markets, including its most recent entries in the BRIC markets. The company president is now ready to look to new emerging markets for revenue growth. This time a more advanced 'post-BRIC' analysis is needed to determine which market to enter next. Because the capital investment and risk associated with entering a new market is high, making the right market selection is critical.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2014-12-02
Revision date: 23-Jan-2015
Length: 5 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2014-12-02
Revision date: 23-Jan-2015
Length: 6 pages
Data source: Field research
About
Abstract
This is a Simplified Chinese version. A US medical device manufacturer is operating in more than 40 international markets, including its most recent entries in the BRIC markets. The company president is now ready to look to new emerging markets for revenue growth. This time a more advanced 'post-BRIC' analysis is needed to determine which market to enter next. Because the capital investment and risk associated with entering a new market is high, making the right market selection is critical.
Settings
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2014-12-02
Revision date: 23-Jan-2015
Length: 5 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2014-12-02
Revision date: 23-Jan-2015
Length: 6 pages
Data source: Field research