Product details

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Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-07-29
Length: 7 pages
Data source: Published sources

Abstract

PepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew'drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men. Critics are offended by the advertisement's portrayal of violence toward women and racial stereotypes. As the public outcry spreads, Mountain Dew's senior brand manager needs to devise a course of action or risk damage to one of its billion-dollar brands.
Location:
Size:
Large
Other setting(s):
2013

About

Abstract

PepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew'drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men. Critics are offended by the advertisement's portrayal of violence toward women and racial stereotypes. As the public outcry spreads, Mountain Dew's senior brand manager needs to devise a course of action or risk damage to one of its billion-dollar brands.

Settings

Location:
Size:
Large
Other setting(s):
2013

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