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Published by: Institute for Management Development (IMD)
Originally published in: 2001
Version: 24.06.2003

Abstract

This is an abridged version of case IMD-3-1035 with the same title. This case describes the development of Sweden''s first e-bank, SkandiaBanken, from 1994-2000. Over this time period, SkandiaBanken, a business unit of the Skandia Group (Sweden''s largest insurance company), broke into the institutional banking system, growing to become Sweden''s fourth largest bank, and outdoing its competitors in customer service and value. The case describes the development of SkandiaBanken''s e-business strategy, the philosophy guiding its management team, and how it built information capabilities for strategic success. The case is set in December 2000 when SkandiaBanken has just won the Bank of the Year award for the third year in a row from Privata Affarer, a leading personal savings magazine. Its chief executive officer and CIO are faced with an increasingly competitive e-banking market as competitors begin to develop their own e-banking capabilities, and the European market opens up to cross-border competition. Readers of the case are asked to assess which capabilities will create long-term, competitive advantage for the company.
Location:
Industry:
Size:
380 employees
Other setting(s):
2000

About

Abstract

This is an abridged version of case IMD-3-1035 with the same title. This case describes the development of Sweden''s first e-bank, SkandiaBanken, from 1994-2000. Over this time period, SkandiaBanken, a business unit of the Skandia Group (Sweden''s largest insurance company), broke into the institutional banking system, growing to become Sweden''s fourth largest bank, and outdoing its competitors in customer service and value. The case describes the development of SkandiaBanken''s e-business strategy, the philosophy guiding its management team, and how it built information capabilities for strategic success. The case is set in December 2000 when SkandiaBanken has just won the Bank of the Year award for the third year in a row from Privata Affarer, a leading personal savings magazine. Its chief executive officer and CIO are faced with an increasingly competitive e-banking market as competitors begin to develop their own e-banking capabilities, and the European market opens up to cross-border competition. Readers of the case are asked to assess which capabilities will create long-term, competitive advantage for the company.

Settings

Location:
Industry:
Size:
380 employees
Other setting(s):
2000

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