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Case
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Reference no. IMD-3-1043
Subject category: Strategy and General Management
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Jean-Pierre Lehmann (International Institute for Management Development (IMD)); Mope Ogunsulire (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 25.04.2003
Length: 15 pages
Data source: Published sources
Topics: Coca-Cola; Coke; Stakeholder relations; Brand; Crisis management
Share a link: https://casecent.re/p/11717
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Abstract

The case documents The Coca Cola company''s troubles over the period from 1999 to 2000 and how the company handled each issue. First the racial discrimination suit filed in the US, then Coke''s antitrust troubles in Europe and elsewhere and finally the Belgian crisis when schoolchildren fell ill after drinking contaminated Coke.
Location:
Global
Industry:
Beverage
Size:
USD14 billion approx turnover 2000, 36,900 employees worldwide
Other setting(s):
June 2000
Teaching note
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Reference no. IMD-3-1043-T
Subject category: Strategy and General Management
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Mope Ogunsulire (International Institute for Management Development (IMD)); Oliver Salzmann (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.11.2004
Length: 9 pages
Data source: Published sources
View full details

About

Abstract

The case documents The Coca Cola company''s troubles over the period from 1999 to 2000 and how the company handled each issue. First the racial discrimination suit filed in the US, then Coke''s antitrust troubles in Europe and elsewhere and finally the Belgian crisis when schoolchildren fell ill after drinking contaminated Coke.

Settings

Location:
Global
Industry:
Beverage
Size:
USD14 billion approx turnover 2000, 36,900 employees worldwide
Other setting(s):
June 2000

Related

Teaching note
-
Reference no. IMD-3-1043-T
Subject category: Strategy and General Management
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Mope Ogunsulire (International Institute for Management Development (IMD)); Oliver Salzmann (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.11.2004
Length: 9 pages
Data source: Published sources
View full details