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Case
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Reference no. IMD-3-1043
Published by: Institute for Management Development (IMD)
Originally published in: 2001
Version: 25.04.2003
Length: 15 pages
Data source: Published sources

Abstract

The case documents The Coca Cola company''s troubles over the period from 1999 to 2000 and how the company handled each issue. First the racial discrimination suit filed in the US, then Coke''s antitrust troubles in Europe and elsewhere and finally the Belgian crisis when schoolchildren fell ill after drinking contaminated Coke.
Location:
Industry:
Size:
USD14 billion approx turnover 2000, 36,900 employees worldwide
Other setting(s):
June 2000

About

Abstract

The case documents The Coca Cola company''s troubles over the period from 1999 to 2000 and how the company handled each issue. First the racial discrimination suit filed in the US, then Coke''s antitrust troubles in Europe and elsewhere and finally the Belgian crisis when schoolchildren fell ill after drinking contaminated Coke.

Settings

Location:
Industry:
Size:
USD14 billion approx turnover 2000, 36,900 employees worldwide
Other setting(s):
June 2000

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