Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 25.04.2003
Length: 16 pages
Data source: Field research
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https://casecent.re/p/11723
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Abstract
This case describes an innovative ''win-win'' partnership between Hindustan Lever (HLL) and rural self-help groups. By assisting rural women to access micro-credit, buy HLL products and sell them in their villages, HLL was creating new markets while creating a stronger economic base within the rural communities. The case focuses on the challenges of scaling up this model in a difficult socio-economic environment.
Location:
Industry:
Size:
Unilever turnover EUR55 billion, 300,000 employees
Other setting(s):
July 2000 to July 2001
About
Abstract
This case describes an innovative ''win-win'' partnership between Hindustan Lever (HLL) and rural self-help groups. By assisting rural women to access micro-credit, buy HLL products and sell them in their villages, HLL was creating new markets while creating a stronger economic base within the rural communities. The case focuses on the challenges of scaling up this model in a difficult socio-economic environment.
Settings
Location:
Industry:
Size:
Unilever turnover EUR55 billion, 300,000 employees
Other setting(s):
July 2000 to July 2001