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This is the first of a two-case series (IMD-3-1115 and IMD-3-1138). Bharti Enterprises, a $800 start-up in 1976, became India''s leading, private telecom company by 2000. The (A) case examines how Bharti sought after and partnered with key industry players such as AT&T, Siemens, Ericsson and British Telecom (BT). The (A) case ends at the point where Bharti, after a year-long negotiation with BT to convert their three joint ventures to an equity stake in Bharti Televentures, has to decide whether to give in to the demands of BT or pull out of the deal. This would in effect, end their successful partnership with BT and Bharti needed the money to realise their dream of becoming an all-India telecom player. A video ''IMD-3-1115-V'' is available to accompany the case series.