Product details

This is the third of a three-case series (IMD-3-1130, IMD-3-1131 and IMD-3-1132). This case investigates the issue of getting access to private equity investment vehicles. While it would instantly become one of the largest private equity investors in Europe, ATP (Arbejdsmarkedets Tillaegs Pension of Danish Labor Market Supplementary Pension) was worried it would not get access to the most prized funds because it had not been in the business long enough and was not perceived as a trustworthy ''partner''. To increase its visibility and possible ''worth'' to the most sought after fund managers, ATP-Private Equity Partners envisioned developing a direct investment programme in Scandinavia, building on its extensive network of contacts there. This access to deals and entrepreneurs in a technology-advanced region of the world would be used as a bargaining chip to get access to funds.