Subject category:
Production and Operations Management
Published by:
Kellogg School of Management
Length: 10 pages
Data source: Published sources
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Abstract
The senior management team at Leclerc, one of the largest retailers in France, is considering how best to maintain growth in the highly regulated French retail industry. Strict limits on pricing and store construction will significantly limit Leclerc's flexibility; many of the traditional growth levers cannot be used. These regulations also have a major impact on competition. The executives at Leclerc must identify the optimal growth plan and then consider whether it will deliver the desired growth.
Subject category:
Production and Operations Management
Published by:
Kellogg School of Management
Length: 5 pages
Data source: Published sources
About
Abstract
The senior management team at Leclerc, one of the largest retailers in France, is considering how best to maintain growth in the highly regulated French retail industry. Strict limits on pricing and store construction will significantly limit Leclerc's flexibility; many of the traditional growth levers cannot be used. These regulations also have a major impact on competition. The executives at Leclerc must identify the optimal growth plan and then consider whether it will deliver the desired growth.
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Subject category:
Production and Operations Management
Published by:
Kellogg School of Management
Length: 5 pages
Data source: Published sources