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Authors: Robert S Collins
Published by: Institute for Management Development (IMD)
Originally published in: 2002
Version: 13.03.2003
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

In June 2002, Novaterra Holding BV comprised of nine foundry, forge and machining companies. It had also entered into strategic alliances with nine geographically dispersed companies in similar fields. It provided customers, typically manufacturers of capital equipment serving the ''off- highway'' market, with a broad pallet of manufacturing resources and services. It had revenues of 105.3 million euros and an EBITDA (Earnings Before Income Tax, Depreciation and Amortisation) of 7.1 million euros, Frederic Guinot, President, aspired to achieve group revenues of 250 million euros. To do this, the potential of the group to serve global customers had to be realised. Currently it was viewed as a regional supplier with specific strengths in Europe. Luitpoldhutte and FMGC were representative of companies within the Novaterra group. Luitpoldhutte, a 40,000 tonnes/year foundry produced gray iron castings in the 100-1000 kg range while FMGC was a 80,000 tonnes/year foundry producing counterweights in the 400kg - 20 tonnes range. Both companies served predominantly the regional requirements of global customers. To grow both regionally and internationally they were actively considering a number of market development options. These included the provision of downstream services, subcontracting, product line/market expansion and locating manufacturing capacity, for example, in China. This case contains colour exhibits. A video ''IMD-6-0248-V'' is available to accompany this case. This case was previously numbered 602-058-1.
Size:
EUR105 million revenues
Other setting(s):
June 2002

About

Abstract

In June 2002, Novaterra Holding BV comprised of nine foundry, forge and machining companies. It had also entered into strategic alliances with nine geographically dispersed companies in similar fields. It provided customers, typically manufacturers of capital equipment serving the ''off- highway'' market, with a broad pallet of manufacturing resources and services. It had revenues of 105.3 million euros and an EBITDA (Earnings Before Income Tax, Depreciation and Amortisation) of 7.1 million euros, Frederic Guinot, President, aspired to achieve group revenues of 250 million euros. To do this, the potential of the group to serve global customers had to be realised. Currently it was viewed as a regional supplier with specific strengths in Europe. Luitpoldhutte and FMGC were representative of companies within the Novaterra group. Luitpoldhutte, a 40,000 tonnes/year foundry produced gray iron castings in the 100-1000 kg range while FMGC was a 80,000 tonnes/year foundry producing counterweights in the 400kg - 20 tonnes range. Both companies served predominantly the regional requirements of global customers. To grow both regionally and internationally they were actively considering a number of market development options. These included the provision of downstream services, subcontracting, product line/market expansion and locating manufacturing capacity, for example, in China. This case contains colour exhibits. A video ''IMD-6-0248-V'' is available to accompany this case. This case was previously numbered 602-058-1.

Settings

Size:
EUR105 million revenues
Other setting(s):
June 2002

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