NetRadio.com: Transforming a Dot.com Pioneer: An Interview with Ed Tomechko

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Supporting video

Reference no. IMD-3-0765-V

Subject category: Strategy and General Management

Authors: Bala Chakravarthy (International Institute for Management Development (IMD)); Brian Rogers (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 2001

Length: 32 minutes

Data source: Field research

Topics: Leading a dot.com company; Role of strategy in a dot.com; Narrowcasting music on the web; Internet company

Notes: File size 2.94GB. Click for more information.

Share a link: https://casecent.re/p/11765

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Abstract

This video is to accompany the case. Part 1 (about 10 minutes) provides Ed Tomechko's reflections on the challenges confronting him when he took charge of NetRadio.com. Part 2 (about 10 minutes) gives Ed Tomechko's assessment of his performance over the first year after NetRadio's IPO. Part 3 (about 5 minutes) provides Ed Tomechko's reflections after he was requested to resign as Chief Executive Officer of NetRadio. Part 4 (about 5 minutes) provides Ed Tomechko's views on what it takes to be a successful leader of an e- tail organisation.

Location:

Worldwide

Industry:

e-Commerce

Size:

1999 sales of USD1.4 million

Other setting(s):

2000