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This first truly trans-atlantic mega-merger stunned the world. The newly merged company, DaimlerChrysler, was a huge company with over 400, 000 employees. But what was the rationale behind this merger? This note provides students with a detailed analysis of both Daimler-Benz AG and Chrysler Corporation prior to this merger. Students will understand the rich history as well as the strengths and weaknesses of both companies. Moreover, it allows students to study the dynamics of a merger process. It explains the logic for the merger and the strategic positioning of the different brands. Moreover, it identifies the controversial issues ranging from management issues to corporate governance and how they were overcome in the intense negotiation process. This note is also recommended as background reading for ''The DaimlerChrysler Merger (A): Gaining Global Competitiveness'' (IMD-3-0834), ''The DaimlerChrysler Merger (B): Shaping a Transatlantic Company'' (IMD-3-0835), DaimlerChrysler: The Post-Merger Integration Phase'' (IMD-3-0773) and ''DaimlerChrysler: Organising the Post-Merger Integration'' (IMD-3-0774).