Product details

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Supporting video
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Reference no. IMD-3-0797-V
Published by: Institute for Management Development (IMD)
Published in: 2001
Length: 11 minutes
Data source: Field research
Notes: File size 1GB. Click for more information.

Abstract

This DVD is to accompany the case. The video consists of five short interviews with Mr Alistair Johnston, the lead analyst for Virgin's potential entry into the mobile communications market. The interviews cover: (1) Virgin's approach to new markets; (2) the UK mobile market; (3) Virgin's partnership strategy; (4) the future of the mobile market; and (5) customer discontent in the market.
Location:
Industry:
Size:
GBP2 billion
Other setting(s):
1999

About

Abstract

This DVD is to accompany the case. The video consists of five short interviews with Mr Alistair Johnston, the lead analyst for Virgin's potential entry into the mobile communications market. The interviews cover: (1) Virgin's approach to new markets; (2) the UK mobile market; (3) Virgin's partnership strategy; (4) the future of the mobile market; and (5) customer discontent in the market.

Settings

Location:
Industry:
Size:
GBP2 billion
Other setting(s):
1999

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