Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 11 minutes
Data source: Field research
Notes: File size 1GB. Click for more information.
Share a link:
https://casecent.re/p/11769
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This DVD is to accompany the case. The video consists of five short interviews with Mr Alistair Johnston, the lead analyst for Virgin's potential entry into the mobile communications market. The interviews cover: (1) Virgin's approach to new markets; (2) the UK mobile market; (3) Virgin's partnership strategy; (4) the future of the mobile market; and (5) customer discontent in the market.
About
Abstract
This DVD is to accompany the case. The video consists of five short interviews with Mr Alistair Johnston, the lead analyst for Virgin's potential entry into the mobile communications market. The interviews cover: (1) Virgin's approach to new markets; (2) the UK mobile market; (3) Virgin's partnership strategy; (4) the future of the mobile market; and (5) customer discontent in the market.