First Tuesday (A): The Internet Cocktail Party

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. IMD-3-0900

Subject category: Strategy and General Management

Authors: Benoit Leleux (International Institute for Management Development (IMD)); Lisa (Mwezi) Schupbach (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2000

Version: 11.11.2003

Length: 16 pages

Data source: Field research

Topics: Internet; Start-up; e-Commerce; Entrepreneurship; Angel investors; Venture capital; Matchmaking; New ecomony

Share a link: https://casecent.re/p/11781

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This is the first of a two-case series (IMD-3-0900 and IMD-3-0901). Modelled along the lines of the Churchill Club or the DrinksExchange in San Francisco, First Tuesday offers an informal cocktail-party style forum for anyone interested in the new economy and new media. The gatherings appealed to both actual and would-be entrepreneurs, investors and professionals alike, anyone with an interest in keeping abreast of the latest developments in the field. The case describes the company''s founding and accidental growth to the stage the organic structure becomes an issue threatening its future.

Location:

Global

Industry:

Conference organising

Size:

0-50 employees

Other setting(s):

October 1998 to 2000