Product details

This is part of a case series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics; Case (B) – IT solution design; Case (C) – Long-term strategy. Sentosa (B): After helping Sentosa define their business model in the (A) case, the focus shifts to developing an integrated information technology system to enable business growth while working with existing the constraints of existing infrastructure. The goal is to have an IT platform that would provide a total customer experience ranging from tickets to personalised offers. The second case in the three part series has some technical heavy lifting as students are confronted with delivering a new IT platform for Sentosa.