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Case
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Reference no. IMD-3-0965
Subject category: Strategy and General Management
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Carole Low (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 30.04.2003
Length: 14 pages
Data source: Published sources
Topics: Internet business; e-Commerce
Share a link: https://casecent.re/p/11797
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Abstract

Yahoo, an Internet portal, owned one of the world''s most well known brands and had enjoyed a market capitalisation high of $140 billion during the height of the Digital Economy. In the face of a declining economy, senior management saw the need to change the business model to ensure Yahoo''s long-term viability. Management could no longer rely primarily on on-line advertising for revenue while providing free services to its visitors. Key issues in this case include redefining the business model and finding ways to generate revenues from the large customer base.
Location:
Silicon Valley, USA
Industry:
Internet
Size:
USD10.07 billion market capital
Other setting(s):
May 2001
Teaching note
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Reference no. IMD-3-0965-T
Subject category: Strategy and General Management
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Carole Low (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 30.04.2003
Length: 14 pages
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

Yahoo, an Internet portal, owned one of the world''s most well known brands and had enjoyed a market capitalisation high of $140 billion during the height of the Digital Economy. In the face of a declining economy, senior management saw the need to change the business model to ensure Yahoo''s long-term viability. Management could no longer rely primarily on on-line advertising for revenue while providing free services to its visitors. Key issues in this case include redefining the business model and finding ways to generate revenues from the large customer base.

Settings

Location:
Silicon Valley, USA
Industry:
Internet
Size:
USD10.07 billion market capital
Other setting(s):
May 2001

Related

Teaching note
-
Reference no. IMD-3-0965-T
Subject category: Strategy and General Management
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Carole Low (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 30.04.2003
Length: 14 pages
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details