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Case
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Reference no. IMD-3-0975
Published by: Institute for Management Development (IMD)
Originally published in: 2001
Version: 25.08.2003
Length: 24 pages
Data source: Field research

Abstract

This case explores the target market, core proposition, ancillary services, industrial and competitive environment, financial structure and investors and business model of three industrial e-marketplaces established in Europe in the late 1990s. The three companies and the chief executive officers are disguised for confidentiality reasons. The case also overviews online European B2B (Business to Business) trade and its projected development to 2005. The case allows participants to discuss the viability of each of the business models and then raises the question should the three e-marketplaces merge.
Location:
Industry:
Size:
2000 revenues EUR0.5 million
Other setting(s):
2000

About

Abstract

This case explores the target market, core proposition, ancillary services, industrial and competitive environment, financial structure and investors and business model of three industrial e-marketplaces established in Europe in the late 1990s. The three companies and the chief executive officers are disguised for confidentiality reasons. The case also overviews online European B2B (Business to Business) trade and its projected development to 2005. The case allows participants to discuss the viability of each of the business models and then raises the question should the three e-marketplaces merge.

Settings

Location:
Industry:
Size:
2000 revenues EUR0.5 million
Other setting(s):
2000

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