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Case
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Reference no. IMD-3-0975
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 25.08.2003
Length: 24 pages
Data source: Field research
Topics: e-Marketplace; Merger; Business-to-business (B2B) e-commerce; Internet
Share a link: https://casecent.re/p/11800
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Abstract

This case explores the target market, core proposition, ancillary services, industrial and competitive environment, financial structure and investors and business model of three industrial e-marketplaces established in Europe in the late 1990s. The three companies and the chief executive officers are disguised for confidentiality reasons. The case also overviews online European B2B (Business to Business) trade and its projected development to 2005. The case allows participants to discuss the viability of each of the business models and then raises the question should the three e-marketplaces merge.
Location:
Europe
Industry:
Heavy machinery
Size:
2000 revenues EUR0.5 million
Other setting(s):
2000
Teaching note
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Reference no. IMD-3-0975-T
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 25.08.2003
Length: 14 pages
View full details

About

Abstract

This case explores the target market, core proposition, ancillary services, industrial and competitive environment, financial structure and investors and business model of three industrial e-marketplaces established in Europe in the late 1990s. The three companies and the chief executive officers are disguised for confidentiality reasons. The case also overviews online European B2B (Business to Business) trade and its projected development to 2005. The case allows participants to discuss the viability of each of the business models and then raises the question should the three e-marketplaces merge.

Settings

Location:
Europe
Industry:
Heavy machinery
Size:
2000 revenues EUR0.5 million
Other setting(s):
2000

Related

Teaching note
-
Reference no. IMD-3-0975-T
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 25.08.2003
Length: 14 pages
View full details