Product details

This is the second of a three-case series (IMD-3-1004 to IMD-3-1006). The (B) case covers the merger with Linne and international expansion. The case discusses the post-merger integration, international expansion and provides a snapshot of the company at the end of 1999. Participants share their view of the deal and Cell's approach to international acquisitions. At this point in the story, the Chief Executive Officer, Marcus Backlund, suggests a second, larger merger with Mandator, a company similar to Linne (traditional IT consulting). Participants need to ask themselves whether a second merger with another Scandinavian IT(information technology) consulting company is the best alternative for Cell. They also need to consider how this new deal might be structured, and in particular, who should be the chief executive officer of the merged company. A video 'IMD-3-1004-V' is available to accompany the case series.