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Compact case
Case
-
Reference no. IMD-3-1006
Published by: Institute for Management Development (IMD)
Originally published in: 2001
Version: 27.12.2002
Length: 5 pages
Data source: Field research

Abstract

This is the third of a three-case series (IMD-3-1004 to IMD-3-1006). The (C) case wraps the series up. It starts with the conclusion of the Mandator deal and the appointment of Niklas Flyborg as chief executive officer. Parts of Cell Network are sold off, generating important amounts of cash. Shortly thereafter, Marcus Backlund leaves Cell and Jan Carlzon steps down as chairman of the board. Almost simultaneously, the share price collapses. The case ends with the challenges Cell faces in a dramatically different business environment. A video ''IMD-3-1004-V'' is available to accompany the case series. **EFMD European Case Writing Competition Category Winner 2001**
Location:
Size:
2,000 employees
Other setting(s):
1997-2000

About

Abstract

This is the third of a three-case series (IMD-3-1004 to IMD-3-1006). The (C) case wraps the series up. It starts with the conclusion of the Mandator deal and the appointment of Niklas Flyborg as chief executive officer. Parts of Cell Network are sold off, generating important amounts of cash. Shortly thereafter, Marcus Backlund leaves Cell and Jan Carlzon steps down as chairman of the board. Almost simultaneously, the share price collapses. The case ends with the challenges Cell faces in a dramatically different business environment. A video ''IMD-3-1004-V'' is available to accompany the case series. **EFMD European Case Writing Competition Category Winner 2001**

Settings

Location:
Size:
2,000 employees
Other setting(s):
1997-2000

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