Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 13.11.2003
Length: 13 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
Per Rosendal, founder and creative director of Savannah, sought to provide unique quality interactive entertainment for children and families worldwide. With Michael Buch, the commercial director at the helm in 1998, Savannah''s international distribution spanned 20 countries within two years. Key issues in this case address how and where to expand distribution next and the role of the Internet in distribution possibilities. This case contains colour exhibits. This case was previously numbered 501-054-1.
Location:
Industry:
Size:
28 employees
Other setting(s):
1998-2001
About
Abstract
Per Rosendal, founder and creative director of Savannah, sought to provide unique quality interactive entertainment for children and families worldwide. With Michael Buch, the commercial director at the helm in 1998, Savannah''s international distribution spanned 20 countries within two years. Key issues in this case address how and where to expand distribution next and the role of the Internet in distribution possibilities. This case contains colour exhibits. This case was previously numbered 501-054-1.
Settings
Location:
Industry:
Size:
28 employees
Other setting(s):
1998-2001