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Compact case
Case
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Reference no. IMD-5-0593
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 2001
Version: 13.11.2003
Length: 4 pages
Data source: Published sources
Topics: Internet; Pricing

Abstract

This is the first of a two-case series (IMD-5-0593 and IMD-5-0594). After pioneering a ''name-your-price'' on-line commerce service model in 1998, Priceline sold record numbers of air tickets. In 1999, it extended this service model to the on-line sale groceries, planning to capitalise on its newly acquired Internet brand recognition.
Location:
Industry:
Size:
Sales USD1,235 billion, 359 employees
Other setting(s):
1999

About

Abstract

This is the first of a two-case series (IMD-5-0593 and IMD-5-0594). After pioneering a ''name-your-price'' on-line commerce service model in 1998, Priceline sold record numbers of air tickets. In 1999, it extended this service model to the on-line sale groceries, planning to capitalise on its newly acquired Internet brand recognition.

Settings

Location:
Industry:
Size:
Sales USD1,235 billion, 359 employees
Other setting(s):
1999

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