Priceline (A) - The Case Centre

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Prize winner

Compact case

Case

Reference no. IMD-5-0593

Subject category: Marketing

Authors: Nirmalya Kumar; Carole Low

Published by: International Institute for Management Development (IMD)

Originally published in: 2001

Version: 13.11.2003

Length: 4 pages

Data source: Published sources

Topics: Internet; Pricing

Share a link: https://casecent.re/p/11819

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Abstract

This is the first of a two-case series (IMD-5-0593 and IMD-5-0594). After pioneering a ''name-your-price'' on-line commerce service model in 1998, Priceline sold record numbers of air tickets. In 1999, it extended this service model to the on-line sale groceries, planning to capitalise on its newly acquired Internet brand recognition.

Location:

USA

Industry:

Travel

Size:

Sales USD1,235 billion, 359 employees

Other setting(s):

1999