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Case
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Reference no. UVA-G-0485
Published by: Darden Business Publishing
Published in: 1996
Length: 33 pages
Data source: Published sources

Abstract

This case allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation of how rivals raise the competitive ante, search for new ways to add customer value, and come to realize that sustaining a competitive advantage is difficult.
Location:
Industry:
Other setting(s):
1980-1995

About

Abstract

This case allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation of how rivals raise the competitive ante, search for new ways to add customer value, and come to realize that sustaining a competitive advantage is difficult.

Settings

Location:
Industry:
Other setting(s):
1980-1995

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