The Package War: Fedex vs UPS

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. UVA-G-0485

Subject category: Strategy and General Management

Authors: Bob Bruner (Darden School of Business, University of Virginia); Robert E Spekman (Darden School of Business, University of Virginia); Lane Crowder (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Published in: 1996

Length: 33 pages

Data source: Published sources

Topics: Competitive analysis; Competitive decision making; Competitive dynamics; Customer service

Share a link: https://casecent.re/p/1182

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This case allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation of how rivals raise the competitive ante, search for new ways to add customer value, and come to realize that sustaining a competitive advantage is difficult.

Location:

Industry:

Courier services

Other setting(s):

1980-1995