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Strategic planning is among the most widely used and, often, abused management terms. This article attempts to show some of the misconceptions in the strategic planning process and to touch upon the strategic planning process in a corporate setting. It defines 'strategic' and then presents a seven-part framework that practicing strategic planners can use to craft strategies for their organizations: 1) Get clarity on the boundary conditions and on the specific decision criteria upfront. 2) Conduct an industry analysis. 3) Conduct a status quo analysis to see where the firm might be in the near future in the absence of strategic planning. 4) Generate strategic options ' often the most complicated step ' by articulating the logic behind decisions without moving directly to the evaluation stage. 5) Assess and evaluate options using financial analysis and modern tools of sensitivity analysis and scenario planning. 6) Articulate a strategic roadmap, including goals, risks, returns, investments, etc. 7) Deploy the strategy, using a tool such as the Balanced Scorecard. The article finishes by explaining the difference between budgeting and strategic planning, terms often confused.