The Marine Stewardship Council (B): Departing in Uncharted Waters

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Case

Reference no. IMD-2-0081

Subject category: Economics, Politics and Business Environment

Authors: Ulrich Steger; George Raedler

Published by: International Institute for Management Development (IMD)

Originally published in: 2000

Version: 10.12.2002

Length: 13 pages

Data source: Field research

Topics: Stakeholder management; Co-operation; Environmental issues

Share a link: https://casecent.re/p/11836

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Abstract

This is the second of a two-case series (IMD-2-0080 and IMD-2-0081). This case deals with the actual implementation of the Marine Stewardship Council (MSC). The case explains in detail the certification process for fisheries. This process is a ''best practice example'' for co-operation between environmental groups and corporations. The case raises the role of Non-Governmental Organisations (NGOs) when co-operating with industry. Students will realise that conflict between both groups is unavoidable. Nevertheless, they will also realise the strategic value of such a co- operation. **EFMD European Case Writing Competition Category Winner 2001**

Location:

World

Industry:

Fishing

Size:

More than 200,000 employees

Other setting(s):

1997