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Technical note
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Reference no. IMD-3-0838
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 13.11.2003
Length: 13 pages
Data source: Published sources

Abstract

This is the first of a two-note series (IMD-3-0838 and IMD-3-0839). This note gives a broad overview of the media industry in 1999. The media industry is rapidly changing primarily because the once distinct differences between the various traditional media such as books, magazines, newspapers, music, movies, and television have been blurred by the arrival of e-commerce and the digitization of media. The industry is also of interest to study because of the increasing number of alliances, mergers and acquisitions. In this note, the media industry is dissected to provide a detailed analysis of the motion pictures, television broadcasting, music, and book publishing industries. Instructors can use the note for an industry analysis and future scenarios in the media industry. The key questions are: How will the media industry of the future be structured? What will be the rules of the game?
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About

Abstract

This is the first of a two-note series (IMD-3-0838 and IMD-3-0839). This note gives a broad overview of the media industry in 1999. The media industry is rapidly changing primarily because the once distinct differences between the various traditional media such as books, magazines, newspapers, music, movies, and television have been blurred by the arrival of e-commerce and the digitization of media. The industry is also of interest to study because of the increasing number of alliances, mergers and acquisitions. In this note, the media industry is dissected to provide a detailed analysis of the motion pictures, television broadcasting, music, and book publishing industries. Instructors can use the note for an industry analysis and future scenarios in the media industry. The key questions are: How will the media industry of the future be structured? What will be the rules of the game?

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