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Compact case
Case
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Reference no. 9-514-025
Subject category: Marketing
Authors: Sunil Gupta
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 26 April 2021
Revision date: 10-May-2021

Abstract

Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over USD233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?
Size:
> 1 billion; Fortune 500
Other setting(s):
2014

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Abstract

Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over USD233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?

Settings

Size:
> 1 billion; Fortune 500
Other setting(s):
2014

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