Uncertainty in the Media Industry (B): The Threat from Non-traditional Players

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Technical note

Reference no. IMD-3-0839

Subject category: Strategy and General Management

Authors: Brian Rogers (International Institute for Management Development (IMD)); Paul Strebel (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2000

Version: 13.11.2003

Length: 16 pages

Data source: Published sources

Topics: Media industry; Time Warner; The Walt Disney Company; Bertelsmann; Seagram; The News Corporation Limited; Viacom; Sony; Microsoft; AT&T

Share a link: https://casecent.re/p/11854

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Abstract

This is the second of a two-note series (IMD-3-0838 and IMD-3-0839). This note is the follow-up to the first, the emphasis in this note is on how the traditional media companies such as Time Warner, Disney, Bertelsmann, Viacom, Seagram, and News Corporation are gearing up to compete with non-traditional media companies such as Microsoft, Sony, and AT&T. The note provides an overview of each company''s principle lines of business, financial results, and strategy for the future. The relevant questions are: Who will dominate the media industry of the future? What impact will non-traditional media companies have on the industry? How will the media companies of today defend their position against attackers?

Location:

Worldwide

Industry:

Media