Samsung Electronics Co Ltd (A): Radical Innovation for the Dram Business

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Case

Reference no. IMD-3-0841

Subject category: Strategy and General Management

Authors: Georges Haour (International Institute for Management Development (IMD)); Hee-Jae Cho (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2000

Version: 13.11.2003

Length: 15 pages

Data source: Published sources

Topics: Radical innovation; Feasibility study; Entering new business

Share a link: https://casecent.re/p/11856

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Abstract

This is part of a case series. Samsung Electronics became the world's largest memory chip manufacturer within 10 years. The (A) case focuses on 'why' and 'how' it started the DRAM (Dynamic Random Access Memory) and memory chip businesses in 1983. This case covers the events from 1982 and 1983 and explains why Byung-Chull Lee, late-chairman of the Samsung Group, South Korea, decided to launch the memory business, in particular, DRAM business. This case is written from Samsung's point of view and raises issues regarding its entry into the DRAM chip market.

Location:

South Korea, Japan, USA

Industry:

DRAM (Dynamic Random Access Memory)

Size:

40,000 employees

Other setting(s):

1982-1983