Product details

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Published by: Institute for Management Development (IMD)
Originally published in: 2000
Version: 13.11.2003
Length: 15 pages
Data source: Published sources

Abstract

This is the first of a two-case series (IMD-3-0841 and IMD-3-0842). Samsung Electronics became the world''s largest memory chip manufacturer within 10 years. The (A) case focuses on ''why'' and ''how'' it started the DRAM (Dynamic Random Access Memory) and memory chip businesses in 1983. This case covers the events from 1982 and 1983 and explains why Byung-Chull Lee, late-chairman of the Samsung Group, South Korea, decided to launch the memory business, in particular, DRAM business. This case is written from Samsung''s point of view and raises issues regarding its entry into the DRAM chip market.
Size:
40,000 employees
Other setting(s):
1982-1983

About

Abstract

This is the first of a two-case series (IMD-3-0841 and IMD-3-0842). Samsung Electronics became the world''s largest memory chip manufacturer within 10 years. The (A) case focuses on ''why'' and ''how'' it started the DRAM (Dynamic Random Access Memory) and memory chip businesses in 1983. This case covers the events from 1982 and 1983 and explains why Byung-Chull Lee, late-chairman of the Samsung Group, South Korea, decided to launch the memory business, in particular, DRAM business. This case is written from Samsung''s point of view and raises issues regarding its entry into the DRAM chip market.

Settings

Size:
40,000 employees
Other setting(s):
1982-1983

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