Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 35 pages
Data source: Field research
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Abstract
A successful summer-guitar-camp venture founded by an artist-entrepreneur is facing slowing growth, a disgruntled professional (teaching) staff, an aging customer base, and shifting musical tastes. Product-line extensions have, thus far, proved unsuccessful. The case allows students to apply tools of industry analysis and strategy evaluation in an unconventional setting, and to make recommendations to a successful entrepreneur with a nonbusiness background.
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 11 pages
About
Abstract
A successful summer-guitar-camp venture founded by an artist-entrepreneur is facing slowing growth, a disgruntled professional (teaching) staff, an aging customer base, and shifting musical tastes. Product-line extensions have, thus far, proved unsuccessful. The case allows students to apply tools of industry analysis and strategy evaluation in an unconventional setting, and to make recommendations to a successful entrepreneur with a nonbusiness background.
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Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 11 pages