Product details

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Published by: Institute for Management Development (IMD)
Originally published in: 2000
Version: 24.06.2003
Length: 13 pages
Data source: Field research

Abstract

This case charts the development of LEGO MINDSTORMS - a product built around a programmable LEGO brick containing a computer chip - which bridges the toy and computer industries. LEGO established a strategic project team to develop this idea into a marketable product, which the MINDSTORMS team did while operating at extremely high speed and using what LEGO''s core business would consider highly non-traditional management techniques. The core business operation is also described along with some of the change initiatives it had undertaken. The case ends with a senior management dilemma: should the MINDSTORMS business and team be integrated into LEGO''s core operations following its successful launch or should MINDSTORMS be set up as a separate business within the LEGO Group? A video ''IMD-3-0864-V'' is available to accompany this case.
Location:
Industry:
Size:
10,000 employees, approx USD1 billion revenues
Other setting(s):
1999

About

Abstract

This case charts the development of LEGO MINDSTORMS - a product built around a programmable LEGO brick containing a computer chip - which bridges the toy and computer industries. LEGO established a strategic project team to develop this idea into a marketable product, which the MINDSTORMS team did while operating at extremely high speed and using what LEGO''s core business would consider highly non-traditional management techniques. The core business operation is also described along with some of the change initiatives it had undertaken. The case ends with a senior management dilemma: should the MINDSTORMS business and team be integrated into LEGO''s core operations following its successful launch or should MINDSTORMS be set up as a separate business within the LEGO Group? A video ''IMD-3-0864-V'' is available to accompany this case.

Settings

Location:
Industry:
Size:
10,000 employees, approx USD1 billion revenues
Other setting(s):
1999

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