Product details

This case charts the development of LEGO MINDSTORMS - a product built around a programmable LEGO brick containing a computer chip - which bridges the toy and computer industries. LEGO established a strategic project team to develop this idea into a marketable product, which the MINDSTORMS team did while operating at extremely high speed and using what LEGO''s core business would consider highly non-traditional management techniques. The core business operation is also described along with some of the change initiatives it had undertaken. The case ends with a senior management dilemma: should the MINDSTORMS business and team be integrated into LEGO''s core operations following its successful launch or should MINDSTORMS be set up as a separate business within the LEGO Group? A video ''IMD-3-0864-V'' is available to accompany this case.