Product details

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Case
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Reference no. IMD-1-0338
Published by: International Institute for Management Development (IMD)
Originally published in: 2013
Version: 15.02.2013
Length: 11 pages
Data source: Field research

Abstract

The case describes a start-up company providing 'work wear' for the corporate market in South Africa. The company is currently not profitable and the owner is pondering how to improve the situation.
Location:
Industry:
Size:
130 employees
Other setting(s):
2008-2010

About

Abstract

The case describes a start-up company providing 'work wear' for the corporate market in South Africa. The company is currently not profitable and the owner is pondering how to improve the situation.

Settings

Location:
Industry:
Size:
130 employees
Other setting(s):
2008-2010

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