Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 20.09.2013
Length: 17 pages
Data source: Published sources
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Abstract
Chinese mobile start-up Xiaomi has achieved remarkable growth between 2009 to 2013. As a mobile phone maker, Xiaomi's market valuation was more than what Microsoft just paid for Nokia's handset unit in 2013. The company, however, saw itself as an internet company rather than a traditional manufacturer, focusing on services and application development. Xiaomi's success even attracted former VP of product management at Google to join the company to expand its international market.
Location:
Industry:
Size:
USD2.05 billion revenue in 2012
Other setting(s):
2009-2013
About
Abstract
Chinese mobile start-up Xiaomi has achieved remarkable growth between 2009 to 2013. As a mobile phone maker, Xiaomi's market valuation was more than what Microsoft just paid for Nokia's handset unit in 2013. The company, however, saw itself as an internet company rather than a traditional manufacturer, focusing on services and application development. Xiaomi's success even attracted former VP of product management at Google to join the company to expand its international market.
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Location:
Industry:
Size:
USD2.05 billion revenue in 2012
Other setting(s):
2009-2013