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This is part of a case series. One year after Sinopec Group’s acquisition of Addax Petroleum, Zhang Li has been appointed Chief Executive Officer. The post-merger integration has not gone well, with employee productivity significantly lower and employee turnover at a startling rate of 18%. Zhang, along with Marie-Gabrielle Cajoly, corporate head of communications and corporate social responsibility at Addax Petroleum, have identified cultural divisions as a key cause of these troubles. Zhang and Cajoly must design a set initiatives to close the numerous cultural gaps.