Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 19 minutes
Data source: Field research
Notes: File size 1.74GB. Click for more information.
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Abstract
In July 2000, Professor Nirmalya Kumar conducted this video interview with Stelios Haji-Iaonnou, the founder and Chief Executive Officer of easyJet airlines. During the 19-minute video, Professor Kumar asks Stelios specific questions about his customs and the challenges he faces. Stelios also discusses his future plans for easyJet airlines, the easyEverything Internet shops and easyRentacar. Later in the interview, Stelios talks about the lessons he learned from the launch of easyJet and easyEverything, and gives a preview of two new ventures that he is considering. Stelios also provides insight into how he has created such a strong, fun corporate culture at easyJet and how he carefully manages the easy brand market. This video was previously numbered 300-036-3.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 23.05.2023
Revision date: 6-Jun-2023
Length: 24 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
About
Abstract
In July 2000, Professor Nirmalya Kumar conducted this video interview with Stelios Haji-Iaonnou, the founder and Chief Executive Officer of easyJet airlines. During the 19-minute video, Professor Kumar asks Stelios specific questions about his customs and the challenges he faces. Stelios also discusses his future plans for easyJet airlines, the easyEverything Internet shops and easyRentacar. Later in the interview, Stelios talks about the lessons he learned from the launch of easyJet and easyEverything, and gives a preview of two new ventures that he is considering. Stelios also provides insight into how he has created such a strong, fun corporate culture at easyJet and how he carefully manages the easy brand market. This video was previously numbered 300-036-3.
Settings
Location:
Industry:
Size:
1,000 employees, USD125 million turnover
Other setting(s):
1999
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 23.05.2023
Revision date: 6-Jun-2023
Length: 24 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.