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Compact case
Case
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Reference no. 9B13A030
Subject category: Marketing
Authors: Matthew Thomson (Ivey Business School, Western University); Seung Hwan Lee (Ivey Business School, Western University); Valerie Ho (Western University)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-10-08
Length: 4 pages
Data source: Published sources
Topics: Brand equity; Public relations; Ethics; United States; Marketing
Tags: Berkeley Haas Center for Equity, Gender and Leadership (EGAL) Case Compendium: DEI focus
Share a link: https://casecent.re/p/118761
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Abstract

The president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company's deeply rooted Christian values hindering the business?
Location:
United States
Industry:
Accommodation and food services
Size:
Large
Other setting(s):
2012
Teaching note
-
Reference no. 8B13A030
Subject category: Marketing
Authors: Matthew Thomson (Ivey Business School, Western University); Seung Hwan Lee (Ivey Business School, Western University); Valerie Ho (Western University)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-10-08
Length: 3 pages
Data source: Published sources
View full details

About

Abstract

The president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company's deeply rooted Christian values hindering the business?

Settings

Location:
United States
Industry:
Accommodation and food services
Size:
Large
Other setting(s):
2012

Related

Teaching note
-
Reference no. 8B13A030
Subject category: Marketing
Authors: Matthew Thomson (Ivey Business School, Western University); Seung Hwan Lee (Ivey Business School, Western University); Valerie Ho (Western University)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-10-08
Length: 3 pages
Data source: Published sources
View full details