Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 21.02.2003
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https://casecent.re/p/11878
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Abstract
From July 1995 to July 2000, Jeff Bezos has built Amazon.com into a USD1. 6 billion company that sold everything from books to power tools. Bezos's ultimate objective was to create 'the world's most customer -centric company where customers can find and discover anything they want to buy online'. The company now sold over 18 million products to over 22 million customers; it was the 48th most recognised brand worldwide. Despite the company's success, Amazon had never generated a penny's profit. It had accumulated debt of over $2 billion and accumulated losses of USD1.2 billion. The case raises the question of the future of Amazon: would it succeed now that it had reached, what Bezos referred to as the 'tipping point' or was it a game of business suicide when the company would eventually run out of money and financial supporters?
About
Abstract
From July 1995 to July 2000, Jeff Bezos has built Amazon.com into a USD1. 6 billion company that sold everything from books to power tools. Bezos's ultimate objective was to create 'the world's most customer -centric company where customers can find and discover anything they want to buy online'. The company now sold over 18 million products to over 22 million customers; it was the 48th most recognised brand worldwide. Despite the company's success, Amazon had never generated a penny's profit. It had accumulated debt of over $2 billion and accumulated losses of USD1.2 billion. The case raises the question of the future of Amazon: would it succeed now that it had reached, what Bezos referred to as the 'tipping point' or was it a game of business suicide when the company would eventually run out of money and financial supporters?