Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 14.11.2003
Abstract
This note aims at introducing the elements of the marketing mix. Targeted to MBAs and executives, this note raises some of the key decisions linked to the management of positioning, product, price, place and promotion. It is best used as part of an introduction or the closure of a course on ''managing the marketing mix''.
About
Abstract
This note aims at introducing the elements of the marketing mix. Targeted to MBAs and executives, this note raises some of the key decisions linked to the management of positioning, product, price, place and promotion. It is best used as part of an introduction or the closure of a course on ''managing the marketing mix''.