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Technical note
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Reference no. IMD-5-0554
Subject category: Marketing
Authors: Dominique Turpin
Published by: Institute for Management Development (IMD)
Originally published in: 1999
Version: 14.11.2003
Length: 21 pages
Data source: Published sources
Topics: Marketing mix

Abstract

This note aims at introducing the elements of the marketing mix. Targeted to MBAs and executives, this note raises some of the key decisions linked to the management of positioning, product, price, place and promotion. It is best used as part of an introduction or the closure of a course on ''managing the marketing mix''.

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Abstract

This note aims at introducing the elements of the marketing mix. Targeted to MBAs and executives, this note raises some of the key decisions linked to the management of positioning, product, price, place and promotion. It is best used as part of an introduction or the closure of a course on ''managing the marketing mix''.

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