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Case
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Reference no. UVA-S-0230
Subject category: Strategy and General Management
Authors: Jared Harris (Darden School of Business, University of Virginia); Michael J Lenox (Darden School of Business, University of Virginia); Jeanne M Liedtka (Darden School of Business, University of Virginia); Rebecca Goldberg (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2013
Version: 30 October 2017
Revision date: 16-Oct-2023
Length: 19 pages
Data source: Published sources
Topics: IPO; Sales growth projections; Increased capacity needs; Brand presence; Sustainable growth; Equity value; Strategy; Corporate strategy; Marketing strategy; New business development; Strategic planning
Share a link: https://casecent.re/p/118832
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Abstract

In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing industry segment.
Industry:
Food, beverage
Teaching note
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Reference no. UVA-S-0230TN
Subject category: Strategy and General Management
Authors: Rebecca Goldberg (Darden School of Business, University of Virginia); Michael J Lenox (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2015
Version: 4 February 2015
Length: 7 pages
Data source: Published sources
View full details

About

Abstract

In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing industry segment.

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Industry:
Food, beverage

Related

Teaching note
-
Reference no. UVA-S-0230TN
Subject category: Strategy and General Management
Authors: Rebecca Goldberg (Darden School of Business, University of Virginia); Michael J Lenox (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2015
Version: 4 February 2015
Length: 7 pages
Data source: Published sources
View full details