Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 2000
Version: 01.05.2003
Length: 8 pages
Data source: Published sources
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is the second of a two-case series (IMD-5-0568 and IMD-5-0569). It chronicles the decisions taken by top management in August 2000 regarding the company''s Internet and e-commerce strategy for each of its principal divisions. The (B) case also introduces some of the more recent developments in the worldwide music industry, such as the growing popularity of Napster, whose software permits music lovers to download music free of charge. Participants will be challenged to think about how Gramophone should respond to the threat of rampant piracy and how the music industry will be transformed by the digitization of music. This case was previously numbered 500-043-1.
Location:
Industry:
Size:
USD30 million in sales, 2,500 employees
Other setting(s):
2000

About

Abstract

This is the second of a two-case series (IMD-5-0568 and IMD-5-0569). It chronicles the decisions taken by top management in August 2000 regarding the company''s Internet and e-commerce strategy for each of its principal divisions. The (B) case also introduces some of the more recent developments in the worldwide music industry, such as the growing popularity of Napster, whose software permits music lovers to download music free of charge. Participants will be challenged to think about how Gramophone should respond to the threat of rampant piracy and how the music industry will be transformed by the digitization of music. This case was previously numbered 500-043-1.

Settings

Location:
Industry:
Size:
USD30 million in sales, 2,500 employees
Other setting(s):
2000

Related